Having come from a a sales and marketing background in the Automotive sector, Mark has been offering his professional opinion as a strategy consultant for 17 years now.
As someone fascinated by human behaviour and the human condition, the clients, subject matter, problems and topics may all have varied, but the urge to understand people across all continents and cultures never diminished.
Along with the study of psychology and several related subjects such as NLP and Semiotics, Mark explored and developed the use of Experiential research to ensure that the entire process of seeking the truth of usable answers was always based on the reality of the consumer.
Mark has been solution-finding with an almost never-ending variety: shaping design creation, enhancing ad campaigns, guiding brand stretch, turnaround of declining sales, bringing the customer to life, developing corporate vision and advising on business strategy to mention just a few.
Studying HWNIs, exploring international cultural differences, understanding the impact of technology on our lives and investigating the allure of cars